Social media optimization is considered an effective way to generate the publicity of your website by connecting with online communities, websites, forums, etc. No one wants to live in isolation and therefore they want to interact and be the part of various online societies. SEO’s find SMO as the best way to connect the people around the world and tell them about the products/ services the company is offering. Using SMO tactics one can generate traffic and build cordial relationship with customers across the globe.
An SEO uses various SMO practices to attract the visitors. They may add RSS feeds, Digg or share the button, blogging, adding comments, etc. You won’t believe that they may also profile third party community practicalities. May be they might add a supportive video on YouTube videos or photos in a slide that would attract the user and make them feel more comfortable. Further these supplementary things can also add authenticity factor. If you think that social media optimization is a form of SEO … yes you are absolutely right. It’s just another legal way of promoting your business. A good SEO specialist will integrate all the resources and carefully prepare a marketing plan, and SMO strategy.
The marketing strategy will include increasing link, making tags, easy bookmark, reward inbound links, create user friendly content and give helpful links wherever required. They also try to incorporate links and add more useful information. Adding more user resource might not help much but still the customers feel that they have come to a genuine website. In future, they might come back to your site and in comparison to new site go in for products/ services rendered by you.
When one talks of the SMO best practices, don’t over do things like stressing on certain things or being offended.
You are on your way to convince people and every time good people are not around. But being humble is important. So your SMO practice should not hurt the sentiments of anyone. Your aim is to create good reputation and too with healthy competition. This way you can easily attract the visitors and turn them into potential customers.