Focus on Essentials
What is that single most thing that you need your Landing page to do for your website? Is your landing page able to help you achieve that? If your answer to that is ‘NO’ then it is possible that, like you, your visitors are also unable to get that message.
One of the latest trends of web design revolves around the concept of Minimalism. The German -American architect Ludwig Mies van der Rohe expounded the beauty of minimalist designs and popularized the concept of ‘Less is more’.
The new age website pages seem to have adopted Ludwig’s concept. The latest designs propound one crucial mantra “Clear out Clutter”. Web Pages it is emphasized should solely focus on their intent and the site design should be tailored around this intent. Subsequently, choice of design elements should be guided by the necessity to help the site in expressing that intent only.
Consequently, user traffic can be successfully directed towards that intent and hence helps in achieving the goal. Using less to achieve a greater impact, then helps in comprehension of Ludwig’s concept.
Make Necessity the Crucial Driver
In view of the need to focus on intent, necessity, therefore, becomes the crucial driver in designing the layout. Design elements should not include unnecessary or redundant paraphernalia which do not contribute in furthering the goal. Additional adornments, no longer look attractive.
Content and Function should be the two principal motivators in helping you plan out your layout. Anything that does not sit pretty with either of these indicates their redundancy. However, your design should also not overlook the readability and usability aspects. Bringing about a perfect balance is the key to a successful minimalist design.
Enhance Focus on Vital sections
Every web site needs to segregate between primary and secondary actions. As the secondary actions are not absolutely redundant, they cannot be done away with. However, the trick is to retain them without infringing on or obstructing the focus on the primary actions. The section featuring the secondary action can be de-emphasized in comparison to the primary actions. Where the latter could be placed in a more visually prominent position on the screen, the secondary actions could be positioned away from the direct line of vision.
Some of the other options could be to work on the size of the elements, as bigger buttons or fonts tend to capture attention fast and /or use contrasts in color. The use of white space around essential elements is also a frequently used method to attract visual focus.
Break it up
Minimalist design would need you to work and rework on your website breaking it up as much as possible. You need to ensure that you strip it down to the bare minimum, but without compromising on its usability aspects. Once again the need to maintain the essential balance between building a minimalist yet an effective Website comes into play.
A minimalist website requires extensive work. You need to think, analyze and revise your prior strategies in order to achieve the desired objectives. However, the best part of the bargain is that you need less to get more. Think about it!